Landmark's (parent company of Pilot Media) founder was Samuel L. Slover, Frank Batten's uncle and Frank Batten Jr.'s great-uncle. For half a century, Samuel L. Slover was a dominant figure in Virginia newspaper publishing circles. During his 86 years he owned or controlled six of the commonwealth's largest newspapers, headed numerous other business and civic enterprises and exerted influence on Virginia politics.
Slover's goal was to own and organize the newspapers on the south side of Hampton Roads. Slover reached his goal through a series of purchases and mergers resulting in what is now Pilot Media.